Everyone seems to be blogging these days and it’s a great way to build a rapport with your clients. But it can be hard to think of regular content and there is nothing worse than a boring or badly written blog. So this month here are my 3 basic starter rules for good blogging:
1. Plan ahead. Plan about 6 blogs ahead with a rough idea as to content and order. This helps make your blogging cohesive and avoids those panic last minute waffles.
2. Use interesting headings, sub headings and graphics. A big chunk of text can switch a reader off before they’ve begun.
3. Before you start writing, have some idea of the structure and aim of your piece. Remember, this is not a mind dump – it’s a piece of engaging, informative or entertaining writing.
Of course, there is lots more to good blogging and if you find yourself stuck in a rut, email me at Lucy@stroodycopy.co.uk for some fresh ideas or practical help!