Monthly Archives: December 2013

A copywriter’s 12 days of Christmas !

A girl can dream

 

On the first day of Christmas my best client gave to me:

a brief for some lengthy copy.

 

On the second day of Christmas my true love gave to me:

2 photographs

and a brief for some lengthy copy.

 

On the third day of Christmas my true love gave to me:

3 spare pens,

2 photographs

and a brief for some lengthy copy.

 

On the fourth day of Christmas my true love gave to me:

4 geeky nerds,

3 spare pens,

2 photographs

and a brief for some lengthy copy.

 

On the fifth day of Christmas my true love gave to me:

5 keyword things,

4 geeky nerds,

3 spare pens,

2 photographs

and a brief for some lengthy copy.

 

On the sixth day of Christmas my true love gave to me:

6 letters for mailing,

5 keyword things,

4 geeky nerds,

3 spare pens,

2 photographs

and a brief for some lengthy copy.

 

On the seventh day of Christmas my true love gave to me:

7 guys researching,

6 letters for mailing,

5 keyword things,

4 geeky nerds,

3 spare pens,

2 photographs

and a brief for some lengthy copy.

 

On the eighth  day of Christmas my true love gave to me:

8 maids from marketing,

7 guys researching,

6 letters for mailing,

5 keyword things,

4 geeky nerds,

3 spare pens,

2 photographs

and a brief for some lengthy copy.

 

On ninth day of Christmas my true love gave to me:

9 ladies proofing,

8 maids from marketing,

7 guys researching,

6 letters for mailing,

5 keyword things,

4 geeky nerds,

3 spare pens,

2 photographs

and a brief for some lengthy copy.

 

On tenth day of Christmas my true love gave to me:

10 lads a tweeting,

9 ladies proofing,

8 maids from marketing,

7 guys researching,

6 letters for mailing,

5 keyword things,

4 geeky nerds,

3 spare pens,

2 photographs

and a brief for some lengthy copy.

 

On eleventh day of Christmas my true love gave to me:

11 creatives designing,

10 lads a tweeting,

9 ladies proofing,

8 maids from marketing,

7 guys researching,

6 letters for mailing,

5 keyword things,

4 geeky nerds,

3 spare pens,

2 photographs

and a brief for some lengthy copy.

 

On twelfth day of Christmas my true love gave to me:

12 fees for paying,

11 creatives designing,

10 lads a tweeting,

9 ladies proofing,

8 maids from marketing,

7 guys researching,

6 letters for mailing,

5 keyword things,

4 geeky nerds,

3 spare pens,

2 photographs

and a brief for some lengthy copy.

 

I’m working all next week but if we don’t catch up, have a lovely Christmas and a prosperous new year! 

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Sussex copywriting

5 essential tools to add to your copywriting toolbox.

How to write well

Get a dog?

 

5 Tips to help with your copywriting

It’s not always easy keeping up with the writing demands of your business and all of us sometimes find ourselves staring at a blank page wondering what to write or how to write it so that it packs a punch. But there are a few very simple tools which should ensure you always have something to write about and can write about it well, whether it is your blog, your newsletter or your social media posts.

1. Keep a swipe file.

We all receive or read magazines, newsletters and direct mail shots on a fairly regular basis. Cut out, print and keep those advertising pitches, headlines or articles that you found effective and interesting as well as ads that made you cringe. That is absolutely not to say that you should copy your favourites but study them and work out how and why they worked, then use them as inspiration.

2. Keep a note book about you at all times.

Good ideas often come at unexpected moments and they are very easy to forget if they come in the middle of a hectic day or worse still the middle of the night. It takes just a moment to jot them down and whilst you might not use that idea immediately, it is always handy to have a bank of ideas to fall back on.

3. A thesaurus, dictionary of idioms and a few books about your service or product.

A dictionary of idioms can be a great source of material for catchy headlines and titles and a thesaurus of course ensures not only that your vocabulary is varied but can send your mind off on all sorts of adventures. It’s also worth having a few books perhaps about the history of your product or other related material. Research is is so easy these days and provides an endless source of ideas but again don’t copy and remember to check your source for accuracy. Use what you learn as inspiration and then try and see a unique twist or perspective.

4. Join a few online groups or forums relevant to your target audience.

Easy and free what better way to learn about what your potential customers want and like.

5. A dog or a bike.

Granted this may be unnecessary but whenever i’m stuck for an idea, phrase or headline, I take the dog for a walk.  I can guarantee by the time you get home, after a bit of fresh air and a change of scenery, the creative juices have started to flow (normally in the middle of the walk for me hence the need for a notebook). It is justifiable and useful time spent away from your desk so don’t feel guilty.

 

Sussex copywriting

What’s in a press release?

 

 

For business owners and entrepreneurs there is so much to organise at this time year and never more so than for those organising festive events or promotions. So it’s all to easy in the mayhem to over look the simple but powerful device of the press release. But with a little bit of thought and care, a well written, timely press release can be very effective at reaching a wide audience and doesn’t cost you a penny. Here is the basics to writing your own and giving it the best chance of being published.

1. Make sure you have a short, clear but interesting headline that sums up the event or story.

2. Use the first sentence or two to provide all the essential information such as who, what, where, why and when.

3. Put the rest of the information in order of importance.

4. If it’s for publication online don’t forget to include keywords.

5. Don’t forget to provide contact details and details of where further information can be obtained.

6. Remember to indicate at the top that it’s a press release and when it is for release.

7. Keep a list of local editors who might be interested.

8. Include it in the body of any email rather than in an attachment and remove any formatting.

9. This is not the time for flowery and creative writing. Keep it journalistic and professional.

10. Include any other information that you think may be useful or of interest in a note to the editor.

 

It’s not guaranteed that your release will be published but follow the above guidelines and format and send to more than one editor and you’ll really improve your chances.