Getting to know your reader

Getting to know your reader

Simple ideas for getting to know your reader better. Imagine you’re hosting a family reunion. Great granny is there, your teenage niece and that awkward in law who you all avoid. As host you probably have to mingle, making small talk as you go to help everyone relax...
Have you got a plan?

Have you got a plan?

Planning your content – the first step to success. As the age old saying goes, if you don’t know where you’re going, how will you know how to get there or when you arrive! And the evidence consistently shows that those people who have a clear goal or goals are...