How important is your content?

How important is your content?

Very! I did a talk at the Gatwick Diamond monthly event today and part of the presentation focused on how important your content is to your business success. The research I did threw up some interesting stats which I’m going to share but first, here’s a...
6 simple writing rules

6 simple writing rules

George Orwell’s 6 writing rules  I can’t and don’t take any credit for this post. But following on from my recent copywriting update   (and you can sign up just to the right if you haven’t already), last week I promised you George...
Write to inspire –  your 5 ½ step guide

Write to inspire – your 5 ½ step guide

It is possible to learn how to write to inspire  Some of you’ve heard me talking about this recently at a couple of events, so I thought it would be helpful to share this quick guide. As always, none of this is rocket science but it does take a bit of practice....