Tempted to write your own copy? Here’s 5 reasons not to:
1. SEO! How much do you really know about appropriate keyword research, density and placement, making use of structure, headings and sub headings?
2. Instant attraction. When someone reads your copy, you have seconds and just a few lines to capture their attention, identify what matters to them and spell out your USP.
3. Entertain and inform. Your content has to be fresh, interesting and informative with an independent perspective. It should balance technical writing with artistic flair.
4. Engage. Your copy should be engaging with your clients in a way that results in increased sales and a better business profile.
5. Time and money. Well written and researched copy takes a lot of time but copywriters are a cost effect solution. Outsource to a freelance copywriter and free up your time.
There is a world of difference between good writing and copywriting that excels.
