Your blogging strategy A long time ago (well just before Christmas actually) I sent out a mailshot promising to write a blog about blogging strategy.
How much personal narrative should you include in your content? When you’re writing for business or speaking in public, you will often be told
My favourite writing tools There are lots of writing tools out there designed both to improve your writing or just make your life easier.
Your content and emotion You may recall that back in the summer, one of my monthly Updates was all about storytelling (What do you mean
So how do you start planning a speech or blog? Easy. Start at the end and end at the start! There are two questions I
A 3 point persuasion formula At the beginning of the year, I published a post about persuasion. It was aimed at those of you who
Please don’t make these 4 big but common mistakes This post is aimed mainly at the professional services and particularly at solicitors. But before you
Welcome to my portfolio. I try to keep this page as up to date as possible to give you an idea of my work. However,
Let’s face it, putting together a portfolio of other people’s typos makes for a pretty dull experience. So instead, below I’ve included 4 short extracts
8 essentials for the (almost) perfect blog What if I could give you the secret to writing the perfect blog? Would that ignite your commitment
How to write the perfect 10 minute presentation. Copywriting and public speaking have a lot in common and a lot to offer each other.
Your 1-minute pitch Let’s face it, you sit at a networking event and as everyone does their 1 minute, you either worry about what you’re
Very! I did a talk at the Gatwick Diamond monthly event today and part of the presentation focused on how important your content is to
George Orwell’s 6 writing rules I can’t and don’t take any credit for this post. But following on from my recent copywriting update (and you
It is possible to learn how to write to inspire Some of you’ve heard me talking about this recently at a couple of events, so
10 simple writing tips It’s all a bit mad from now on in isn’t it? From now until Christmas I mean. So I thought I’d
Last thoughts on your mail campaign As you know I’ve been talking about writing mail shots and campaigns recently. But before you hit send, or
A challenge for you During the week, I threw out a challenge on social media in honour of Love to Write day. It went like
A little bit about writing mail Last week, I promised you a blog about newsletters and mail campaigns. It comes hot on the heels of
Stuck for blogging ideas? Help is at hand We’re a little way into the season now and I hope your autumn campaign is well under way.
And getting to know yourself Your writing style and your brand personality is as important as your graphics and your logo. In fact they should all
Simple ideas for getting to know your reader better. Imagine you’re hosting a family reunion. Great granny is there, your teenage niece and that awkward in law
Planning your content – the first step to success. As the age old saying goes, if you don’t know where you’re going, how will you
Your “10 Step – Get Ready” Autumn Content Plan We all know that it’s full throttle now up to Christmas Eve and decorating the tree. But autumn is such a productive
Yes I need to get out more A while back, I promised a blog on sub headings and why I’m quite so in love with
Now where was I? Oh yes, writing CTAs Is your Call to Action doing its job? In my last blog I gave you some tips
Your complete PR and blogging template Stuck for ideas about what to blog about or struggling to make sure all your marketing efforts are consistent?
And how do you get their attention without dressing up like a loon? Some tips and tricks for nailing those headlines This week I’m doing two presentations
My reward scheme ~ as a thank you for supporting me We stand or fall by our reputation and referrals are a significant part of
“Style’s” not so sexy older sister, “structure”. Part 5 of SC’s foundation level copywriting skills. I know talking about the structure of your writing isn’t as
Make sure your content is a show stopper – Part 4 of SC’s foundation level copywriting skills. You’re writing your own material for your business,
The ever increasing importance of content – Part 3 of SC’s foundation level copywriting skills. If you’re doing your own marketing (and even if you’re
How and why you must research and use keywords in your content – Part 2 of SC’s foundation level copywriting skills. Keywords and SEO. Love them,
[vc_row][vc_column][vc_column_text] The first 3 things you must do before you start writing your content or blogs – Part 1 of SC’s foundation level copywriting skills.
It’s all about headlines! I can’t stress enough how important headlines are and this week’s blog gives you a few tip for getting them right. And
An important lesson I learnt early on was to make sure, if you’ve found an idiom that you love, not to let it lead the idea –
With writing performing such a vital role within all your marketing activities, you simply can’t afford to have writer’s block. So here are some tips
Is summer really nearly over? If you’re still taking advantage of the last few days of the holidays or dashing off for a last minute
With so many of us slowing down in August or heading off on our holidays, I thought now would be a good time to lighten the
Is it just me or are capital letters slipping into all sorts of the wrong places? I’m afraid I’m going to have a little
When you sit down to write your copy, remember to think about your brand. After a few months away from the blog (for various uninteresting reasons)
The question of whether small businesses should be blogging seems to raise its ugly head fairly often so recently, after a networking lunch, I did
Whether you’re a small or medium sized business with a marketing team or a one man band pulling all the threads together yourself, there are always
A girl can dream On the first day of Christmas my best client gave to me: a brief for some lengthy copy. On
5 Tips to help with your copywriting It’s not always easy keeping up with the writing demands of your business and all of us
For business owners and entrepreneurs there is so much to organise at this time year and never more so than for those organising festive events or
I was recently asked to help put together a very short but punch packing pitch for a business networking session. It’s not the first time I’ve been
Use headlines. Yup, it’s that easy. And although I was tempted to end this blog there, just in case you don’t believe me, here’s 3
When did you last check and update your website’s home page? The home page of your website is of course the doorway and shop front
Blogging about blogging again. OK so you blog regularly for your business but you don’t seem to be getting many followers or traffic and it’s
6 Simple SEO tips for blogs and bloggers. Blogging. Everybodies doing it whether it’s just for personal pleasure or as part of a business
Tempted to write your own copy? Here’s 5 reasons not to: 1. SEO! How much do you really know about appropriate keyword research, density and
Everyone seems to be blogging these days and it’s a great way to build a rapport with your clients. But it can be hard to
So you’ve got so much to do and not enough time to do it in and blogging just got put at the bottom of
This month, I’m going to ask you to take a look at your website and copywriting. Is it all about you? If it is, see
Which means if for any reason, you don’t like the copy I provide, I’ll rewrite it until you are happy or you don’t have to
If you’re a Facebook fan why not check out my page. What’s more if you like what you see and LIKE me on Facebook, I’ll
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