Sharing your story to build your business
As a professional, you have a wealth of information you can share with clients and prospects to help build your reputation and increase loyalty. And you’ve also got your own story to share. It’s that personal angle which will resonate with your ideal clients. Professionals don’t have to be boring! Far from it.
As a qualified and experienced journalist, finding the story and angle is par for the course. But because I’m half lawyer, I’m also particularly skilled at collating specialist information and creating a well structured and compelling eBook or download. I also understand how to use keywords to make sure your content or features do well in search engine results.
MAKING YOUR STORY YOUR SELLING POINT
WORDS WRITTEN / DAY
CUPS OF COFFEE / DAY
My story writing process
Writing an eBook or download will start with a questionnaire and a thorough review of your existing materials to establish what we can use, and what new research and material is required. We’ll agree objectives, outcomes, images, length and timetable and I always provide the cost of the project up front.
If it’s a feature I’m writing, it starts with an interview or questionnaire so that I can get to know you and explore parts of your business and story that you may not have thought about. I’ll also discuss and review your other marketing material to make sure you’re maximising your potential.
Your story, your experience and your knowledge is what makes you unique. Let’s share it.