10 simple writing tips 

It’s all a bit mad from now on in isn’t it? From now until Christmas I mean. So I thought I’d keep

this week’s blog super simple.  It’s just a quick list of things to do or think about which if you haven’t done before, will improve your writing. I ran this as a presentation at the Newhaven Basepoint back in September and they liked it, so here goes:

1. Make sure what you write is useful, interesting or informative, so that your readers are glad that they chose your blog or newsletter to read and not the 100 others in their news feed.

2. Research your ideal reader in detail and write specifically and uniquely to them!

3. Write personally and informally. Make it conversational.

4. Use “you”. Check your ratio – as a rough guide try to use “you” 3 x more than “I” or “we”.

5. Think about benefits but don’t forget your features.

6. Don’t be afraid of long copy. Do be afraid of long, sloppy copy that’s full of waffle.

7. Think carefully about your headline and CTA. Allow enough time to work on these. Include keys words and emotion to make them more effective.

8. Use stories to inspire! Think of your own experiences or those of your clients. Stories can be both memorable and compelling.

9. Listen for the rhythm. Good writing should have a natural ebb and flow and be easy to read. If your reader has to keep frowning to work out what it means, you need to re-write.

10. Be consistent and monitor your results. Choose how frequently you are going to write and in what format and keep at it!

That’s it! Drop me a line if you’d like any help with any of those or want me to have a look at what you’ve been writing. Feel free to share how you get on…the highs and the lows. And enjoy!

Lucy