Win you new inquiries and carry on doing so long after you hit publish.
Improve your profile and professional reputation, making you the go to expert.
Significantly help your search engine results and drive traffic to your website.
In short, high quality blogs will help drive your firm forward while still delivering great ROI. Better still they’re affordable, relatively easy to set up and long lasting.
Have a look at these 2017 statistics (from various independent surveys)…
Clients who have read a piece of educational content are 131% more likely to buy (Search Engine Journal).
Most clients read or consume content before buying. In fact, 47% read 3 to 5 pieces of content before buying (Hubspot).
Having a blog as a main part of your website means you are 434% more likely to get higher website rankings (Tech Client.)
And that’s all on top of the fact that those who blog get 67% more leads than those that don’t (Hubspot). They’re statistics that are hard to ignore.
“How to” and case study blogs still provide the best credibility (Social Marketing Writing).
B2B marketers have found that blogging is significantly more time and cost effective than traditional marketing methods (Hubspot).
You have only seconds to create a first impression when potential clients visit your website.
What kind of impression does it create if your firm doesn’t have a blog or your blog hasn’t been updated in a while?
In fact, by not embracing blogging, you’re not only missing out on opportunities and growth, you could actually be doing harm to your firm’s image.
You’re not alone
But that doesn’t mean it’s not right for your firm and you shouldn’t try again. Blogging is both time consuming and requires technical know how. To be successful you need to…
So the blogging goes on hold until the next lull in client work and you miss a great opportunity.
… you had someone who could write for you who knew and understood your firm and your values.
Someone who also understood legal concepts and had experience of working in the professional services sector.
But someone who also understood how to blog, use keywords and produce content that really appeals to your target. And someone who didn’t need to be doing fee earning work.
In short, imagine having an experienced lawyer and professional content and copy writer all rolled in to one, who did all the planning, research, writing and monitoring for you.
Freeing up your time, improving your profile but leaving you with the final say about what gets published.
I’m Lucy Pitts. I was a practising barrister for 14 years before retraining as a professional copy and content writer. I specialise in writing for the professional services because I speak your language and understand the challenges you face and the type of clients you get.
Over the last 18 months, I’ve been researching professional firms like yours in order to put together a blog package that makes your life easier while taking full advantage of blogging opportunities and getting the best possible results.
The package I’ve put together is amazingly good value (and I may have to put the price up but I’m holding off for now). It includes all those time consuming extras that are an important but often forgotten part of blogging success. Those extras that most agencies or writers either don’t offer, or charge the earth for. Those little extras that make the difference actually between success and failure.
The Professional’s Blog Package brings together all my technical know how and experience from my legal and writing careers to give you the best of both worlds.
But it still leaves you totally in control. If you don’t like a post, it doesn’t get published and you don’t pay. I’ll advise you of course, but you have the final say. Always.
I'll provide an agenda to keep the meeting time efficient and a list of provisional blog ideas. At our first meeting we'll also discuss who you're targeting, your objectives, your firm's values, personality and other marketing activities. In short, I'll get to know you so well I can step into your shoes and write in your voice.
Produced after our first call, this will include 12 to 15 suggestions for blog topics for you to approve. It will also include keyword suggestions. The plan will be emailed to you for you to approve or amend. I'll also send you persona profiles and a personality and style guide for your firm.
Each blog will be relevant, unique, written specifically for your target and between 1,000 to 2,000 words. Recent research shows that posts over 1,000 perform better. They'll be properly formatted and delivered in advance of each month. You can choose whether you receive them in Word and upload them yourself, or whether you want me to upload them onto your site.* But don't worry, I never hit 'publish' without your approval first. Although best practice recommends weekly blogging, you can also opt for the twice monthly blog package if you think that would suit you better.
Choosing the right keywords for your blog is a critical part of success. I can work with your marketing team or I can research the best keywords for you using my own keyword research tools. The keywords we choose will be used naturally and intelligently in your blogs and promotion.
Meta data is the technical part of your blog which often gets forgotten. It's the snippets that show up in search engine results and helps your blogs get both found and read. Meta data is important and needs to be properly written. Each blog I write for you will come with its own set of Meta data or I can upload it to your site for you.*
Another more technical part of your blogs are the links between one post and another. They make it easy for your readers to find other material that may interest them which means they'll stay on your website for longer. Search engines like that and the links also help search engines understand what a page is about. It all goes towards helping your website perform better.
Each blog will come with a pre-written email subject line for you to use if you send a link to your clients and prospects by email. Each blog will also come with one pre-written social media post to use when promoting your blog to help make sure it gets read.
Blogs with images do well so each blog provided will include relevant photos or images. Unless agreed otherwise, these will be obtained from a Royalty free image site such as Pixabay. Your own images can be used.
This includes details of how each post has performed and recommendations for improvement. It's the final part of making sure it all works.
(* I normally work in WordPress. I’m happy to work with other platforms provided they’re straightforward.).
If you’d like full details of the three different packages, just email me and I’ll send you a schedule.
regular blogging helps you build trust and a rapport with prospective clients. Well thought out content encourages your readers to take the next step and become leads.
successful blogging takes time and technical know how. The Professional's Blog Package leaves you completely in control of your content but free to get on with your client work while I do all the hard work and research for you.
it only provides what you need with no unnecessary extras or up-sell!
Getting started is really easy. Just book a provisional consultation via the link below. There’s no commitment and no hard sell.
At the initial consultation, we’ll just talk about your business and how I work, so you can decide whether to proceed. It won’t take long and if you want to proceed, we’ll book in your first full Skype call.
It’s that quick and easy.
I was called to the Bar in 1992 and practised in London for 14 years. Then I retrained as a professional copy and content writer and launched Strood Copy in 2011. Since then I’ve won two awards and I continue with my own professional developments.
When I work with you, I become an extended part of your team, getting to know you, your values and your business personality. I write your posts in your style, with a clear understanding of who you’re trying to reach.
After all, you’ve got fee paying work stacking up and lots else to do and whilst getting your blogging sorted sounds great, you’ll put it on the to do list and get to it next week.
But you won’t get round to it next week will you? And while you’re not blogging, your competitors may be.
It takes about 2 minutes or less to book an initial consultation and after that, I’ll manage the whole process for you. Our initial consultation doesn’t have to take long either. It’s just about whether you think this package is for you and whether we should agree a date for the first formal Skype meeting. Alternatively, you can just book your first full meeting now.
Nope. I’ve designed this package to save you as much time as possible. I do all the hard work, such as planning, research, editing and writing. I can even post for you if you like. The result is, this package takes up very little of your time whilst still leaving you completely in control of your content.
You are fully protected by my 100% Satisfaction-Guarantee. If you don't like a post, I'll either re-write and amend it or we won't use. You don't pay for what you don't use.
I’m confident that you will but it for some reason you don’t, then I’ll either re-write and amend it or we won’t use it. And you don’t pay for what you don’t use.
In order to see results, you need to blog for a reasonable amount of time and that is usually at least 6 months. However although there is a minimum contract, it’s only 3 months.
Just email or telephone me. I’ll stop work and you’ll only pay for work done that you use.
Just click on the link above to book an initial consultation.
Yes, I can work with your marketing team (in house or external) and / or your web designer.
Yes. As part of our initial consultation, we’ll discuss whether there’s anything extra you want although there may be a small additional fee depending on what service you’re after.
P.S. It’s easy to put blogging to the bottom of the to do list, especially when you’ve got a lot of client work to focus on. But with more and more professionals realising how powerful blogging can be, if you don’t start blogging soon, you can be sure that your competitors will. And that may leave you struggling to compete.
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