The Professional's Blog Package
All the benefits of blogging, none of the hard work or hassle.
You know that your firm should be blogging - but your efforts go in peaks and troughs with very limited success.
If it does, it's time to have a rethink about blogging, because there is a better way. A way that will get results.
Hi, I'm Lucy. I'm a professional content writer and I'm also a former barrister with 14 yrs experience. And I have the answer to your current blogging dilemma!
Well written blogs and content can make a big difference to your business. In fact, they're one of your most powerful marketing tools.
And the fact that many businesses either still don't blog or don't do it well, gives you a great opportunity!
Written properly and posted consistently, blogs can:
Win you new inquiries and carry on doing so long after you hit publish.
Improve your profile and professional reputation, making you the go to expert.
Significantly help your search engine results and drive traffic to your website.
- In short, high quality blogs will help drive your firm forward while still delivering great ROI. Better still they're affordable, relatively easy to set up and long lasting.
Still not convinced?
Have a look at these 2017 statistics (from various independent surveys)...
Clients who have read a piece of educational content are 131% more likely to buy (Search Engine Journal).
Most clients read or consume content before buying. In fact, 47% read 3 to 5 pieces of content before buying (Hubspot).
Having a blog as a main part of your website means you are 434% more likely to get higher website rankings (Tech Client.)
And that's all on top of the fact that those who blog get 67% more leads than those that don't (Hubspot). They're statistics that are hard to ignore.
"How to" and case study blogs still provide the best credibility (Social Marketing Writing).
B2B marketers have found that blogging is significantly more time and cost effective than traditional marketing methods (Hubspot).
You have only seconds to create a first impression when potential clients visit your website.
What kind of impression does it create if your firm doesn't have a blog or your blog hasn't been updated in a while?
In fact, by not embracing blogging, you're not only missing out on opportunities and growth, you could actually be doing harm to your firm's image.
But we tried blogging and didn't get the results?
You're not alone
But that doesn't mean it's not right for your firm and you shouldn't try again. Blogging is both time consuming and requires technical know how. To be successful you need to...
- Write about the right subjects and write about them in the right way. Sounds easy right? But an awful lot of blogs get this wrong. Very wrong. And in 2018, there's more focus than ever before on providing your reader with exactly what they're looking for.
- Write in a way that your potential clients and readers relate to. That often means ditching formal language and old habits and writing in a completely new way. It also means you need a good understanding of who you're writing for and what makes them tick.
- Write in a way that is consistent with your firm or business brand and personality. Not easy when you've got different people with different styles all writing for the firm's blog.
- Understand SEO, meta data, snippets and keywords. And you've got to know how to use them so that your blogs attract the right kind of traffic and readers. You also now have to think about voice searches and how that may affect how you write.
- Have a content plan and a clear set of objectives, which dovetail with your other marketing. This means thinking about your "client journey" and where readers are in the sales funnel.
- Format your blogs and set them out in a way that allows for skim reading, reading on a mobile and helps the search engines really understand what the post is about!
- Write high quality blogs, regularly. Posting once in a while when you get time, or blogging for a month or two and then giving up is a recipe for failure. Successful blogging takes commitment.
- Post your blogs in the right places and make them accessible. That may mean more than publishing them on your website and posting on LinkedIn.
- Write social media posts or email subject lines that are so compelling your readers can't help but click through to read more.
- Monitor how your content performs and have a clear picture of what constitutes success, so that you can build on what works and change what doesn't.
And that probably feels like it's going to take a lot of time or money that you haven't got.
So the blogging goes on hold until the next lull in client work and you miss a great opportunity.
But not any more.
What if ...
... you had someone who could write for you who knew and understood your firm and your values.
Someone who also understood legal concepts and had experience of working in the professional services sector.
But someone who also understood how to blog, use keywords and produce content that really appeals to your target. And someone who didn't need to be doing fee earning work.
In short, imagine having an experienced lawyer and professional content and copy writer all rolled in to one, who did all the planning, research, writing and monitoring for you.
Freeing up your time, improving your profile but leaving you with the final say about what gets published.
Cue the Professional's Blog Package.
Affordable & effective content.
Saving you time but leaving you in control.
I'm Lucy Pitts. I was a practising barrister for 14 years before retraining as a professional copy and content writer. I specialise in writing for the professional services because I speak your language and understand the challenges you face and the type of clients you get.
Over the last 18 months, I've been researching professional firms like yours in order to put together a blog package that makes your life easier while taking full advantage of blogging opportunities and getting the best possible results.
The package I've put together is amazingly good value (and I may have to put the price up but I'm holding off for now). It includes all those time consuming extras that are an important but often forgotten part of blogging success. Those extras that most agencies or writers either don't offer, or charge the earth for. Those little extras that make the difference actually between success and failure.
The Professional's Blog Package brings together all my technical know how and experience from my legal and writing careers to give you the best of both worlds.
But it still leaves you totally in control. If you don't like a post, it doesn't get published and you don't pay. I'll advise you of course, but you have the final say. Always.
So, what exactly does the Professional's Blog Package include?
There are three different packages (starter, standard and stellar) to suit whatever level of input you want. The starter package includes:
- A quarterly Skype meeting to discuss content and planning.
I'll provide an agenda to keep the meeting time efficient and a list of provisional blog ideas. At our first meeting we'll also discuss who you're targeting, your objectives, your firm's values, personality and other marketing activities. In short, I'll get to know you so well I can step into your shoes and write in your voice.
- Quarterly content plan.
Produced after our first call, this will include 12 to 15 suggestions for blog topics for you to approve. It will also include keyword suggestions. The plan will be emailed to you for you to approve or amend. I'll also send you persona profiles and a personality and style guide for your firm.
- 4 high quality blogs / month.
Each blog will be relevant, unique, written specifically for your target and between 1,000 to 2,000 words. Recent research shows that posts over 1,000 perform better. They'll be properly formatted and delivered in advance of each month. You can choose whether you receive them in Word and upload them yourself, or whether you want me to upload them onto your site.* But don't worry, I never hit 'publish' without your approval first. Although best practice recommends weekly blogging, you can also opt for the twice monthly blog package if you think that would suit you better.
- Keyword research.
Choosing the right keywords for your blog is a critical part of success. I can work with your marketing team or I can research the best keywords for you using my own keyword research tools. The keywords we choose will be used naturally and intelligently in your blogs and promotion.
- Meta data.
Meta data is the technical part of your blog which often gets forgotten. It's the snippets that show up in search engine results and helps your blogs get both found and read. Meta data is important and needs to be properly written. Each blog I write for you will come with its own set of Meta data or I can upload it to your site for you.*
- Cross links.
Another more technical part of your blogs are the links between one post and another. They make it easy for your readers to find other material that may interest them which means they'll stay on your website for longer. Search engines like that and the links also help search engines understand what a page is about. It all goes towards helping your website perform better.
- Email subject lines and social media posts.
Each blog will come with a pre-written email subject line for you to use if you send a link to your clients and prospects by email. Each blog will also come with one pre-written social media post to use when promoting your blog to help make sure it gets read.
Blogs with images do well so each blog provided will include relevant photos or images. Unless agreed otherwise, these will be obtained from a Royalty free image site such as Pixabay. Your own images can be used.
- Monthly or quarterly feedback - as preferred.
This includes details of how each post has performed and recommendations for improvement. It's the final part of making sure it all works.
- (* I normally work in Wordpress. I'm happy to work with other platforms provided they're straightforward.).
- The Standard and Stellar blog packages include content and promotion audits, additional social media posts and further content (such as white papers, how to guides etc.).
If you'd like full details of the three different packages, just email me at Lucy@stroodcopy.co.uk and I'll send you a schedule.
It's a package that's been designed specifically with the professional services in mind. And designed to make sure your blogging efforts get the results that you want.
- Improving your professional profile: regular blogging helps you build trust and a rapport with prospective clients. Well thought out content encourages your readers to take the next step and become leads.
- Saving you hard work and hassle but delivering ROI: successful blogging takes time and technical know how. The Professional's Blog Package leaves you completely in control of your content but free to get on with your client work while I do all the hard work and research for you.
- But still affordable: it only provides what you need with no unnecessary extras or up-sell!
What my clients are saying ...
"My business has hugely benefited from Lucy's support and I have accessed opportunities and experiences that I would have never done this early in my business without Lucy's help."
My Active Life
"I cannot recommend Lucy highly enough. She stepped in at the very last minute to generate the copy ... She has given us the knock-your-socks-off copy we had hoped for; well-researched, engaging and clear...Great value, great copy and a great woman!
Dr Sam Type
Get your blogging started
Getting started is really easy. Just book a provisional consultation via the link below. There's no commitment and no hard sell.
At the initial consultation, we'll just talk about your business and how I work, so you can decide whether to proceed. It won't take long and if you want to proceed, we'll book in your first full Skype call.
It's that quick and easy.
Another quick word from one of my clients...
Her enthusiasm for finding out about new subjects and fully understanding what you require is endless. I always enjoy working with Lucy and the words she delivers always meet expectations.”
Creator of the Professional's Blog Package and founder of Strood Copy
About Lucy Pitts
I was called to the Bar in 1992 and practised in London for 14 years. Then I retrained as a professional copy and content writer and launched Strood Copy in 2011. Since then I've won two awards and I continue with my own professional developments.
When I work with you, I become an extended part of your team, getting to know you, your values and your business personality. I write your posts in your style, with a clear understanding of who you're trying to reach.
OK, so don't listen to me. Why don't you just put your blogs on hold for a while. They're on the to do list but there's no rush right?
After all, you've got fee paying work stacking up and lots else to do and whilst getting your blogging sorted sounds great, you'll put it on the to do list and get to it next week.
But you won't get round to it next week will you? And while you're not blogging, your competitors may be.
It takes about 2 minutes or less to book an initial consultation and after that, I'll manage the whole process for you. Our initial consultation doesn't have to take long either. It's just about whether you think this package is for you and whether we should agree a date for the first formal Skype meeting. Alternatively, you can just book your first full meeting now.
Ah but isn't it going to be too expensive for our budget?
Absolutely not. The Professional's Blog Package is fantastic value for money and much more affordable than paying for blogs on an adhoc basis or spending hours of your time writing blogs yourself. What's more, you don't pay for anything you don't use and get lots of valuable extras. And there's no up-sell!
But it's just going to take up too much of my time
Nope. I've designed this package to save you as much time as possible. I do all the hard work, such as planning, research, editing and writing. I can even post for you if you like. The result is, this package takes up very little of your time whilst still leaving you completely in control of your content.
Frequently Asked Questions
What happens if I don't like a post?
I'm confident that you will but it for some reason you don't, then I'll either re-write and amend it or we won't use it. And you don't pay for what you don't use.
Is there a minimum contract?
In order to see results, you need to blog for a reasonable amount of time and that is usually at least 6 months. However although there is a minimum contract, it's only 3 months.
How do I cancel?
Just email or telephone me. I'll stop work and you'll only pay for work done that you use.
I'm interested, what now?
Just click on the link above to book an initial consultation.
Can you work with our marketing team?
Yes, I can work with your marketing team (in house or external) and / or your web designer.
Can I adapt the blog package to suit me?
Yes. As part of our initial consultation, we'll discuss whether there's anything extra you want although there may be a small additional fee depending on what service you're after.
P.S. It's easy to put blogging to the bottom of the to do list, especially when you've got a lot of client work to focus on. But with more and more professionals realising how powerful blogging can be, if you don't start blogging soon, you can be sure that your competitors will. And that may leave you struggling to compete.