Your complete PR and blogging template
Stuck for ideas about what to blog about or struggling to make sure all your marketing efforts are consistent? Well here’s a super easy idea to implement which will give you ideas for a whole host of blog posts and get everything working in harmony.
Most of us in business do a 10 minute presentation at a networking event at some point and if you haven’t, you should start now. You really should (and if you need help preparing that, just drop me a line). And here’s how to get the absolute most out of the preparation for that talk and the material you cover.
- Write your 10-minute presentation. Think carefully about how many points you want to cover – 3 to 5 is probably enough.
- Turn the presentation into an article and send it to local magazines or papers.
- Extract your key points. How many will depend on what you’ve written (see point 1 above).
- Write a blog around each point. Drill down to the detail.
- Extract 3 mini sound bites from each blog to use on social media to promote it.
Hey presto. You’ve got a talk, some PR and written 3 to 5 blogs and 3 social media posts for each blog. All consistent with one another. Now what other talks could you do?
